The Kardashians, masters of PR, have perfected the art of approachability. They're rich, they're powerful, but just like the rest of us, they tune into Keeping Up With the Kardashians every Sunday night. They tweet their reactions, retweet fan accounts, address critics right there and then, and even get into Twitter feuds with each other.
This season especially has been really exciting to follow along, with all the real season 15 drama unfolding during Kim, Khloé, and Kourtney's live-tweets of the episodes. The tension and passive aggressive undertones between Kim and Kourtney have been real nail biters. Meanwhile, Kris, Kendall, and Kylie Jenner are on autopilot, with very obviously pre-scheduled tweets that were not composed by them flooding our feeds.
While the melodrama is on high this season, the sisters are actually not doing anything they haven't done in seasons past, sticking to mostly the same construct come Sunday nights. This sort of fan interaction is an asset to a family as scandal-ridden as the Kardashian-Jenners have proven to be. The show and the sisters' social media activity allows the first family of reality TV to rewrite their narrative, often skewing it to benefit them. One needs to look no further than the Blac Chyna, Lamar Odom, and Scott Disick scandals to see who came out looking sympathetic on KUWTK.
Ahead, the formula for the perfect Kardashian live-tweet, because what better way to combat the Sunday scaries than to tweet about your family drama?
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Preview Tweet
First things first, the sisters send out a call to arms to their combined 108.3 million Twitter followers. This is usually sent out earlier in the day on Sundays and most likely posted by an assistant.
Here We Go Tweet
Plant yourself in front of the telly and open up to the Kardashians' feed as the show starts, because here come the live-tweets.
Nothing Passive About This Aggressive Tweet
Kourtney showing us how to take a months-long feud and reignite it on Twitter.
Photo: Kourtney Kardashian/ Twitter.Frame-By-Frame Commentary
Kim sends out a random message letting fans know she's still there. She gets bonus points since it contains shade.
Confronting The Critics
Kourtney expertly handles a critic on Twitter. A practice the sisters have perfected over the years.
Starting Next Season's Plot Line, Today
We can already see this being a story arc on KUWTK's season 16.
Tweeting @ Each Other
Khloé takes Kourtney's bait.
The "Why The F Am I Even Doing This?" Tweet
When you forget you need that KUWTK money and spit some real truth.
The Jenners Just Don't Care
Kylie and Kendall's combined disinterest proves they are clearly no longer relying on that KUWTK money.
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