When you're having trouble finding a gift for someone, there are a few indicators that can help signal which clothes, makeup palettes, shoes, and devices they might like. You can, for example, look to carefully tailored gift guides for ideas, or check out the products big box stores like Target and Best Buy are pushing in their holiday advertising. But there's also a less expected source of gift giving inspiration: Google.
Every year, Google compiles a list of the top ten product searches leading up to the holidays. The methodology behind the list is two-fold: The products that earn a spot are not only the ones that are most searched for ones in the first two weeks of December, when most people are kicking off their holiday shopping; they're also the ones that show strong year-over-year growth. In other words, these are the gifts that are trending as people start thinking about what to wrap up come December.
This year, the list consists of fresh, newcomer brands and some surprise oldies. The products also span multiple categories, including tech, fashion, and beauty. Ahead, take a look at what everyone's searching for in 2017. Then, head here to find out the top trending gifts this holiday season.
10. Birkin Bag
As any Sex and the City fan knows, this isn't a bag, it's a Birkin. Unfortunately, in 2017, most are listed for far more than the $4,000 price tag Samantha was quoted in season four in 2001.
Hermès Clémence Birkin 35, $7,500, available at The Real Real.
9. MVMT Watches
What makes people search for these watches more than others? It isn't entirely clear, but they are very pretty and, with up to 20% off for Black Friday, very reasonably priced.
MVMT Laurel, $97.75, available at MVMT.
8. Fenty Beauty
It's no surprise that Rihanna's Fenty Beauty is a top trending product for the holidays. The singer's new collection won three of Refinery29's Beauty Innovator Awards, including the coveted innovator of the year, for her cruelty-free line. The foundations — there are 40 in total — have earned raves for addressing every skin tone. Bravo, RiRi.
Fenty Beauty Starlit Hyper-Glitz Lipstick in Gravity, $19, available at Sephora.
7. Nike Air Jordan 11 Retro
These kicks honoring basketball's G.O.A.T haven't even been out for two full weeks, and they're already sold out in many stores. The special "midnight navy" colors honor Jordan's alma mater, the University of North Carolina at Chapel Hill.
Nike Air Jordan XI Retro Win Like '82, $219.99, available at select Foot Locker stores.
6. Family Christmas Pajamas
Does your family even holiday? Nothing says seasonal cheer like matching PJs for everyone, the family dog included.
North Pole Trading Co. Checkin' It Twice Flannel Family Pajama Set, starting at $19, available at JCPenney.
5. Canada Goose
This uber-trendy parka will protect you from the elements, but it's almost as costly as the iPhone X.
Canada Goose Shelburne Parka, $925, available at Canada Goose.
4. Vans
Why wear heels when you could don a pair of festive velvet Vans for your holiday party?
Vans Velvet SK8-Hi Reissue, $70, available at Vans.
3. Call of Duty WW2
The latest Call of Duty game, which positions players on the beaches of Normandy on D-Day, is a recent release that's sure to appear on many gamers' wish lists this year.
Call of Duty: WWII for Xbox One, $59.99, available at Microsoft.
2. Ugg Boots
Uggs are an OG but a goodie. However, if you only associate the retailer with the fur-lined boots everyone wore in middle school, it's time to take a second look. These leather and suede boots are one of many pretty pairs.
Ugg Kelby, $225, available at Ugg.
1. Apple iPhone X
No drum roll needed here. Apple's futuristic smartphone has already set a new standard for facial recognition and full-screen displays, so it's no shock to see it at the top of Google's list. At that price, though, you might want to look into one of the Black Friday iPhone deals.
Apple iPhone X, starting at $999, available at Apple.
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